Readings 5: Lovemarks

Lovemarks

Brands need to have that intimate connection with their customers as well as staying mysteries and memorable with their senses (sensuality). These are things that need to be addressed when designing a corporate identity. The logo helps with catching and keeping the customer to that brand, becoming a lovemark. One way would start this is to get the logo etc to be well known. this can be achieved through keeping a connection between all aspects of the identity of the company. With my Berrima work I have stayed with the same colour scheme of oranges and reds in the logo as well as the secondary contrast colour blue all through the letterheads, business cards, vehicle designs etc. Using the graphic symbol from the logo to also connect everything. That graphic symbol would, hopefully, become iconic being seen with everything to do with the airport and sticking into the customers minds as Berrima international airport, hopefully becoming a "lovemark".