"Ultra modern and stylish, maintaining a sense of Australia"

The brief stated that the design should be 'ultra modern and stylish, maintaining a sense of Australia'. I began by researching aboriginal art and symbols to incorporate into my design. I also wanted to give a sense of flying which landed on the boomerang design. To modernise the design I changed the traditional boomerang pointed boomerangs (which are also like arrows and connotate travel). I then worked on the colours of Australia and used oranges and reds and finally a blue. The blue contrasts the oranges and also gives a sense of the sky into the design. I used the graphic boomerang element to my logo all through the designs and stayed with the three colour scheme.

This assignment taught me about designing a corporate identity and logo.