Century gothic will be used in all written text for the company with variations when needed. The business card uses the three variations of the font. Century Gothic is also used in the logo with "Publishers". Baskerville is used in the logo with "Rings of Saturn", it is a traditional and professional font. The red Pantone 188C colour with black and white will be used throughout the companies identity. The secondary graphic taken from the logo will be used on such things as the business card background, letterhead sidebar, transport graphics and sign. This graphic is modern and neat helping with the image of a modern, clean and 'spectacular' company. Keeping with these guide lines and using these fonts, colours and graphics will allow the public to associate them with the company.
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